5/18/2023 0 Comments The age of surveillance![]() ![]() Yup, they prefer to make their own rules. Zuboff explains how the founders of Google, and later Facebook and others too, set the scene: how they found use for data that previously looked useless, their secrecy about exposing the size of their data collection and their lobby against rules. The Age of Surveillance Capitalism explains this new iteration in the context of early capitalism (Ford’s, and even the age of gilds). ![]() The book is huge, but only just over 500 pages, the rest is footnotes We aren’t exactly the product… we, or the data that describes our behaviour, to be more precise, are the raw material of a whole new iteration of capitalism. It’s a bit of a cliché now, that Zuboff completely reframes in The Age of Surveillance Capitalism. You’ve likely heard people say ‘if a product is free to use, you are not the customer, you are the product’. I thought I had heard all of this, but, of course, I couldn’t be more wrong. This week I read The age of surveillance capitalism by Shoshana Zuboff, an enlightening book about how big tech companies are watching what we do, and what their end game might be. ![]()
0 Comments
Leave a Reply. |